How Untold Scaled Their Content Operations with Assembly

Founder-led, B2B Content

Untold is a content marketing agency specializing in crafting authentic, high-impact content for B2B startup founders and entrepreneurs, with a focus on LinkedIn content. As the agency grew, maintaining efficiency, managing multiple client accounts, and ensuring content quality became increasingly challenging given their manual workflows.

A Manual and Time-Consuming Workflow

Before implementing Assembly, Untold’s content creation process was highly manual and time-consuming:

• Manual Scheduling: The team had to log in to each client’s LinkedIn account individually, draft posts in Google Docs, and manage approvals via Slack or email.

• Inefficiency in Approvals: Keeping track of approvals required constant follow-ups, leading to potential delays and missed opportunities.

• Scalability Issues: As Untold scaled their team, onboarding new clients quickly and securely sharing credentials with the team became difficult.

• Lack of Visibility: Coordinating content strategies across multiple clients without a centralized platform limited the agency’s ability to optimize and strategize effectively.

An End-to-End Switch to Assembly

The Untold team switched to Assembly as a single centralized platform to plan, collaborate, and schedule out content on LinkedIn for their clients. After switching over to Assembly, Untold was able to streamline their end-to-end client workflow and quickly scale the agency:

• Centralized Account Management: With Assembly, Untold was able to manage all client accounts from a single, secure platform, reducing the complexity of handling multiple logins. Issues around sharing credentials, manually logging in and out, etc. were all resolved by having clients securely connect their accounts onto the Assembly platform.

• Streamlined Approvals: The built-in approval process with email and Slack reminders significantly cut down on the need for manual follow-ups, freeing up valuable time. Prior to Assembly, the Untold team would have to constantly ping clients to remind them to take a look at content.

• Improved Visibility: The agency admin view allowed the Untold team to coordinate content strategies across clients seamlessly, ensuring a balanced and strategic approach to content themes.

• Time-Saving Features: Features like email reminders, in-line approvals, and analytics integration contributed to significant operational efficiency.