6 B2B Social Media Examples to Inspire Your Strategy in 2024

The 6 Best B2B Social Media Examples You Should Follow

Social media is crucial for companies to engage with audiences across the digital world. Let’s check out six B2B companies excelling in social media marketing today. 

1. Salesforce 

Salesforce, a cloud-based CRM platform, is one of the most well known amongst B2B companies today. We love how they approach social media through an educational and entertaining standpoint, often using popular content. Here, Salesforce showcases why consumers should use their product by partnering with McLaren, a racing team in the Formula 1 races. By showcasing this trusting relationship, their consumers feel more inclined to use Salesforce. 

Looking to connect with your customers across multiple platforms? Assembly has all the tools you need to automatically schedule and post across all major social channels! 

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2. Adobe 

Adobe is a favorite among creative professionals. They effectively utilize their social media to captivate their target audience through eye-catching visuals. Posting user-generated content (UGC) inspires individuals to use Adobe’s software to create endless possibilities. This illustration showcases the capabilities of Photoshop and allows Adobe to connect with their community, reminding them to let love bloom today and be grateful for what they have.

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3. Notion

Notion is a popular productivity app known for its simplistic design and rich features. By developing a comprehensive social strategy, Notion has built a dedicated following. Outside of their educational content, the occasional humorous post maintains the relationship between company and customer. Notion also takes the time to individually respond to comments, establishing connections with real people. 

Want to learn more about Notion’s unique social media strategy? Check out our deep dive here! 

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4. Mailchimp

Mailchimp is an email marketing and automations platform used by millions. They highlight their use of branding by featuring their iconic yellow throughout their graphics while simultaneously offering useful advice. As email marketing requires a bit of creativity, it’s only fitting to hear from the company’s creative team themselves on what inspires them. This post resulted in a high level of engagement as consumers echoed their advice in the comments. 

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5.  Slack

Slack has established itself as one of the leading business communication platforms in the market today. Slack’s mission is to make the work life more pleasant and productive, and they’ve achieved this by answering customer inquiries on X. For instance, one user recommended a yellow/orange light status be implemented, which Slack delightfully accepted and passed on to the development team for consideration. By regularly taking in feedback, Slack is building a community of trusted users that feel confident voicing their ideas and concerns. 

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6. Hubspot 

A leading contact relationship management (CRM) tool for marketing, sales and customer service, HubSpot is no stranger to social media. The HubSpot LinkedIn account has mastered the balance between informative and trendy, most recently playing off the popularity of the 2024 Paris Olympics. HubSpot certified experts also take to social media to provide updates on the latest features. The balance between company and follower content has allowed HubSpot to extend their reach to a wide range of audiences who otherwise may not know about them.

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Here at Assembly, we have the resources for you to inform, entertain and build your community through your social channels, just like these B2B companies.

From scheduling posts to cross posting, try it out with Assembly, now live! 

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