6 LinkedIn Content Ideas for Startup Founders

Introduction

Suffering from writer’s block or having a hard time coming up with LinkedIn content? We know that familiar feeling.

For many startup founders, building a strong content presence on LinkedIn is crucial to growing awareness of their business and nurturing potential leads. LinkedIn content is one of the most untapped organic channels in terms of growth potential.

We’ve put together this resource as a way to help kickstart LinkedIn post ideas for startup founders. Whether you’re a B2B SaaS Founder or working on the newest consumer social app, here are some LinkedIn post ideas that we’ve seen be effective for getting started.

LinkedIn Post Ideas for Startup Founders

1. Customer Love / Validation

This is an easy one - find a recent example of positive customer feedback and turn it into a LinkedIn post. Make sure to tag the customers on LinkedIn as well to optimize engagement. As a startup founder, this is a great way to build social validation around your product and celebrate positive reception with your network.

Tip: We also recommend creating a new document somewhere, and adding a screenshot everytime you receive a positive customer reaction. That way you’ll always have a library of screenshots to draw on, and can even post monthly roundups of all the positive feedback you’ve received for your startup.

2. Team Retreat or In-Person Meetup

Have you had a company offsite recently? Any one-on-one meetups with employees or customers? Make sure to grab a photo and turn it into a LinkedIn post.

As a founder, you can write about what you learned from the meeting, the motivation that comes from seeing the team or a customer in person, or just keep it short and sweet!

Tip: Make sure to include photo(s) when posting about a meetup that you’ve had. This almost always leads to a higher engagement post.

3. Origin Story

What’s the origin story of your startup? Startups can hold a lot of mythology in people’s minds - talking about an interesting story about where you got the idea to start the business, or even a funny anecdote from early on is often helpful.

Tip: Try to think of unique moments or inflection points that got you to where you are today. Include personal details! People love to hear the human side of your startup journey.

4. “Early Days” Post

In the same vein as the Origin Story type of LinkedIn content, you can create a post about something from the early days of your company - your first office, the first time someone paid for your product, when you closed your first venture check, etc.

5. Startup Hustle Story

As a startup founder, you undoubtedly can share some wisdom about starting businesses in your LinkedIn post. Focus on tangible, applicable lessons — don’t post generic advice but rather focus on details.

For example, an interesting business hustle post could be touching on your fundraising process. But instead of just saying “Raising money is a process — make sure you have a strategy and plan” - give us real examples of how you implemented the strategy and results it drove: “Here’s the story of how we raised $X for [Company] in 30 days without a pitch deck. Sharing everything we learned below 👇”.

Tip: People love to see the proof! If relevant, show a graph or chart that shows how your hustle / startup growth has paid off.

6. Curating Community Thoughts

Have a topic or industry you’ve been thinking about? It doesn’t even need to be directly related to your startup. As a founder, it can be valuable to share musings and source community thoughts too.

For example, maybe you spent the weekend playing around with Generative AI tools. You might not be an expert on the topic but your curiosity can spark a high-engagement LinkedIn post. In this example, we’d suggest posting about the tools you played around with and asking your LinkedIn followers for advice and suggestions for their favorite generative AI tools as well.

7. Shoutouts

Finally, creating a quick shoutout LinkedIn post can always be helpful. Shoutout a team member, customer, advisor / investor, former boss, or anyone else that’s been helpful to you as a startup founder!

Tip: Make sure to tag the person that you’re shouting out! If you have it, include a photo of the two of you together as well.

A Playbook for LinkedIn Content Creation

With LinkedIn content, creating the actual post is only half the battle. From there you need to make sure you’re getting the most out of it - from posting at the optimal time, getting your team to engage and comment, and monitoring analytics to learn which content buckets are performing well.

That’s why we suggest using a tool like Assembly once you’ve started writing content regularly to streamline your entire content operations so all you need to do is focus on the content itself.

Assembly helps you manage your content calendar, draft posts, schedule posts at optimal times, automatically add engagements like likes and comments from your team, and more.

Conclusion

We hope these LinkedIn content ideas are helpful for getting with posting on LinkedIn. We believe that LinkedIn is an incredibly promising growth channels for startup founders, and hope this helps create some new post ideas!