8 Cloud Campaign Alternatives to Consider for 2025

Introduction

As an agency-focused social media platform, Cloud Campaign has been a go-to for many content and social media agencies.

However, taking time to consider the ideal tool for your Clients means that sometimes there are better alternatives. Finding a tool with the right featureset for managing Client's social media accounts that also enhances your agency's workflow can be a gamechanger. We've done the research and have broken down the pros and cons of eight popular Cloud Campaign alternatives that agencies should consider for enhanced social media management.

1. Assembly

Assembly is one of the most popular alternatives to Cloud Campaign. Assembly offers a more modern social media management tool designed for agencies. It offers a comprehensive suite of features that streamline content creation, scheduling, and client collaboration, all within a user-friendly interface.

Pros of Assembly

• Agency-Friendly Pricing: Plans start at $50/mo and scale with your agency's growth. Each plan also comes with unlimited users and includes bulk discounts for agencies.
• Easy Cross-Posting: Automatically schedule Client’s posts across multiple social media platforms in just one click.
• Manage Multiple Client Workspaces: Organize different clients within separate workspaces.
• Robust Approval System: Streamline client approvals with built-in workflows that also integrate with Slack and Email.
• Advanced Content Calendar and Campaign Views: Plan and visualize Client’s social media strategy effectively and organize social posts by campaign.
• Robust Analytics: Easily gather insights about your Client's posts to find patterns and trends that help inform future content.
• Proactive and Fast Support: Proactive and dedicated support to make sure Client operations are always running smoothly.
• Risk-Free to Try: Assembly comes with a free trial for 14 days, making it easy to make sure it's the right fit for your agency before committing.

Why Choose Assembly?

Assembly stands out as a top choice for agencies due to its tailored features and emphasis on collaboration. Its robust approval system and advanced content planning tools make it easier to work efficiently with both your team and clients. With proactive support and continuous feature updates, Assembly is our top choice for a Cloud Campaign alternative that keeps your agency ahead of the curve.

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2. Hootsuite

Hootsuite is a longstanding social media platform offering basic social media management tools suitable for small businesses and individuals with straightforward needs.

Pros of Hootsuite

• Simple Content Calendar: Basic tools to schedule and view upcoming posts.
• Integrations: Connects with tools like Salesforce for extended functionality.
• Basic Analytics: Provides core metrics to track performance.

Cons of Hootsuite

• Limited Features: Especially when managing content for LinkedIn or Twitter.
• Pricing Doesn't Scale for Agencies: Agency plans start at $249/mo and become more expensive as you add more clients.
• Support Limitations: As a older and larger company, Hootsuite takes a more passive role in customer support and does not proactively address issues like errored or failed posts.

Considerations

Hootsuite may suffice for basic social media scheduling needs, but agencies might find it lacking in advanced features and scalability. The limited support and feature set could hinder efficiency for agencies managing multiple clients.

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3. Oktopost

Oktopost specializes in employee advocacy and social media management across major platforms, aiming to help businesses amplify their reach through their employees.

Pros of Oktopost

• Good Post Scheduling: Supports all major social media platforms.
• Cross-Posting Ability: Share content across different platforms.
• Employee Advocacy Tools: Empower employees to share company content.

Cons of Oktopost

• Complex UI: The interface can be challenging to navigate.
• Missing Features: Lacks capabilities like tagging and scheduling PDF carousels on LinkedIn.
• Overwhelming Features: May include unnecessary tools that clutter the user experience.
• Non-Transparent Pricing: Requires booking a demo to understand pricing.

Considerations

While Oktopost offers valuable features for employee advocacy, its complex UI and missing functionalities might pose challenges. The lack of transparent pricing makes it harder for agencies to assess its suitability upfront.

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4. Sprout Social

Sprout Social is an all-in-one social media management platform offering scheduling, analytics, and social listening tools, catering mainly to larger businesses and agencies.

Pros of Sprout Social

• Comprehensive Features: Scheduling, analytics, and social listening in one platform.
• Established Reputation: A trusted name in the industry.
• Advanced Analytics: In-depth graphs and reporting capabilities.

Cons of Sprout Social

• High Cost: Starts at $199 per seat, making it one of the more expensive options.
• Feature Overload: Contains tools that may not be necessary for all agencies.
• Steep Learning Curve: Can be complex to master given the complex UI/UX design.
• Slower Feature Updates: May lag behind competitors in rolling out new features.

Considerations

Sprout Social offers robust tools, but its high cost and complexity may not be ideal for many agencies. The platform's slower adaptation to new features could also hinder staying current with social media trends. We generally would only suggest Sprout Social as a Cloud Campaign alternative to extremely large enterprises or agencies.

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5. StoryChief

StoryChief is a content marketing platform focused on multi-channel publishing and SEO optimization.

Pros of StoryChief

• Basic Approval Features: Allows for simple content approval workflows.
• SEO Tools: Includes features to optimize content for search engines.

Cons of StoryChief

• Limited Collaboration Tools: No in-line comments in the editor for team feedback.
• Minimal Content Workflow Features: Missing advanced workflow functionalities.
• Lightweight Analytics: Basic reporting compared to competitors.

Considerations

StoryChief may suit teams focused on content marketing and SEO, and differentiates itself with some of it's SEO optimization tools. As a social media management tool however, we recommend looking elsewhere for most agencies given the limited team collaboration features.

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6. SocialPilot

SocialPilot is a cost-effective tool for basic social media posting and scheduling, aimed at small businesses and individuals.

Pros of SocialPilot

• Good for Basic Posting: Handles standard posting needs effectively.
• Social Listening Features: Monitor brand mentions and keywords.
• Competitive Pricing: Fair pricing similar to modern platforms like Assembly.

Cons of SocialPilot

• Inefficient Cross-Posting: Lacks seamless cross-posting capabilities.
• Client Approval Limitations: No effective way to notify clients when posts are ready.
• Outdated Interface: The UI can feel dated and less intuitive.

Considerations

While SocialPilot offers fair pricing and basic features, its limitations in cross-posting and client collaboration may challenge agencies managing multiple clients and create inefficient workflows.

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7. AgoraPulse

AgoraPulse provides social media management tools with features like direct publishing and a link-in-bio product.

Pros of AgoraPulse

• Direct Publishing Tool: Streamlines the posting process.
• Includes PulseLink: Built their own link-in-bio product.
• Analytics and Reporting: Offers performance insights.

Cons of AgoraPulse

• Reliability Issues: Some users report technical glitches.
• Feature Gating: Advanced features like social listening may require additional payments.
• Limited Channel Support: Incomplete support for platforms like Twitter (X) and LinkedIn; lacks support for Threads.

Considerations

AgoraPulse might be suitable for basic needs, but potential reliability issues and additional costs for essential features could be concerns for agencies seeking a comprehensive solution.

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8. Buffer

Buffer is a straightforward scheduling tool ideal for individuals or small teams with basic social media needs.

Pros of Buffer

• User-Friendly Scheduling: Simple to use for basic posting.
• Supports Major Social Channels: Covers essential social media platforms.

Cons of Buffer

• Minimal Features: Lacks advanced functionalities needed by agencies.
• Limited Collaboration: Not equipped for team-based workflows.
• Basic Content Planning: Simplistic social media calendar compared to competitors.
• Outdated UI: Interface has been slow to evolve.

Considerations

Buffer is best suited for individuals or small businesses with minimal requirements. Agencies needing more advanced features and collaboration tools may find it inadequate.

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Conclusion

Selecting the right social media marketing tool is critical for agencies and marketing teams aiming to optimize their workflow, enhance client collaboration, and stay competitive.

While several alternatives to Cloud Campaign exist, Assembly emerges as the top Cloud Campaign alternative due to its agency-focused features, scalable pricing, and dedicated support. It includes support for all major social channels, and has both robust agency-specific features and fair pricing. If you’re ready to learn more about Assembly, you can book a demo with the team here.