Best times to post on LinkedIn in 2025

Introduction

As a marketer or startup founder, LinkedIn is one of the best places to post content. With its vast network of over 1 billion members across 200 countries, LinkedIn offers an unparalleled opportunity to connect with potential clients, partners, and talent. Optimizing your post time based on actual data is an important strategy for maximizing the performance of your LinkedIn posts.

Why LinkedIn Matters for Startups

LinkedIn isn't just a job board or a networking site. In recent years, growing an organic following on LinkedIn has been one of the best ways for startups to drive actual growth.

In recent years, LinkedIn has had a particularly strong focus on promoting the social networking aspect of it’s platform (it even started experimenting recently with a TikTok style video feed). The social aspect of LinkedIn isn't going away anytime soon - and startups should maximize their presence on the platform to get in front of potential customers and generate leads.

Here are some ways we’ve seen startups leverage LinkedIn social network as a growth channel:

1. Establishing thought leadership in your industry
2. Generating high-quality leads
3. Attracting top talent
4. Building partnerships
5. Showcasing company culture to drive hiring

However, with over 67 million company profiles on the platform, standing out requires strategy. That's where knowing the best times to post comes into play.

Best Times to Post on LinkedIn in 2025 (Updated)

Our latest analysis at Assembly reveals specific optimal times for posting on LinkedIn. We’ve updated these times based on this recent year’s data so that you can plan the best times to start post for 2025.

• Mondays: 11 AM - 1:30 PM
• Tuesdays: 7 AM - 9:30 AM, 10 AM - 11 AM
• Wednesdays: 10 AM - 11 AM
• Thursdays: 10 AM - 1 PM
• Fridays: Avoid posting on Fridays if possible, but our recommended slot is 9AM - 12PM

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Key Takeaways

• Mid-morning to early afternoon tends to be the best time to post on LinkedIn for most weekdays.
• Tuesdays offer a unique early morning opportunity in addition to the mid-morning window.
• Thursdays match Mondays for the longest optimal posting window.
• Fridays are best avoided for important LinkedIn posts.

Generally, these patterns align with typical business hours, which makes sense given LinkedIn's professional focus. Remember that since LinkedIn is a professional network, users tend to engage with content during business hours, with engagement peaking around mid-morning and lunchtime.

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Best Time to Post on LinkedIn by Industry

Best times to post on LinkedIn for Startups

Tech startups and B2B startups often see high engagement during the 10 AM - 11 AM slot across multiple days.

• Mondays: 10 AM - 11 AM
• Tuesdays: 7 AM - 9:30 AM, 10 AM - 11 AM
• Wednesdays: 10 AM - 11 AM
• Thursdays: 10 AM - 11 AM
• Fridays: 9AM - 12PM

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Best times to post on LinkedIn for Agencies & Services

For many agencies and services companies (especially those working with B2B companies), we’ve seen a peak in engagement for posts early in the morning on Tuesdays. We’ve found that this anecdotally seems to be true since the early morning slot captures when decision makers are planning their day.

• Mondays: 11 AM - 1:30 PM
• Tuesdays: 6:30 AM - 9:30 AM
• Wednesdays: 10 AM - 11 AM
• Thursdays: 10 AM - 1 PM
• Fridays: 9AM - 12PM

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Best times to post on LinkedIn for Podcasts & Educational Content

If you’re posting more video-heavy, or educational content, we find that shifting your posting windows back slightly is helpful for performance.

• Mondays: 11:30 AM - 2 PM
• Tuesdays: 10:30 AM - 11:30 AM
• Wednesdays: 10:30 AM - 11:30 AM
• Thursdays: 10:30 AM - 1 PM
• Fridays: 10AM - 12PM

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Finding Your Optimal Posting Times

While these general guidelines are a great starting point, your specific audience might have unique engagement patterns. Here's how to refine your timing:

1. Use LinkedIn Analytics: Access your company page insights to see when your followers are most active.
2. Experiment and Track: Test posting at different times within these windows and track engagement rates.
3. Consider Your Target Audience: Think about the typical workday of your ideal customer or partner.
4. Use Social Media Management Tools: Platforms like Assembly will automatically recommend you an optimal time to post, and also lets you automatically schedule the post to go out at that time. This helps you make sure your LinkedIn posts are always going out at the optimal time.

Maximizing Your LinkedIn Strategy as a Startup

1. Strategic Timing: Utilize these specific time windows for your most important posts.
2. Content Variety: Mix thought leadership pieces, company updates, and industry insights.
3. Engage Employees: Encourage your team to share and engage with company content during these peak times.
4. Use Rich Media: Incorporate images, videos, and infographics to boost engagement.
5. Leverage LinkedIn Features: Use LinkedIn Live, Stories, and Articles to diversify your content.

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Conclusion: Leveraging LinkedIn for Startup Growth

LinkedIn offers startups a unique opportunity to build their brand, attract talent, and generate leads. By understanding and utilizing these best posting times, you can maximize your impact on this powerful platform.

Remember, consistency is key. Regularly sharing valuable content during these peak engagement times will help you build a strong presence and establish your startup as a thought leader in your industry.

Ready to take your LinkedIn presence to the next level? Start by implementing these optimal posting times and watch your engagement soar!‍