Everything You Need to Know About X Radar

What is X Radar?

X Radar is a new tool introduced by X (Twitter). According to X, Radar can be used to:

• Monitor Keywords: Focus on any topic using advanced search capabilities.
• Visualize Trends: Track conversations with daily activity graphs from the past three days.
• Monitor Metrics: Get immediate stats on post counts from your queries.

Radar was released on October 17, 2024 and was touted as an alternative to traditional search engines, offering capabilities to delve deeper into conversations happening on X.

‍

How do you access Radar?

X Radar is currently only available to Premium+ subscribers of X—the highest paid tier of the platform. If you're not already a Premium+ subscriber, you'll need to upgrade your account to gain access.

1. Upgrade to Premium+: Navigate to your account settings and select the Premium+ subscription option.
2. Access Radar: Once upgraded, go to https://x.com/i/radar to start using the tool.

‍

How to use Radar

1. Visit X Radar: Go to https://x.com/i/radar.
2. Enter Your Query: In the search bar, type the trend or terms you want to track.
3. View Results and Trends: Analyze the data presented, including trend lines and relevant posts.
4. Interact with Posts: Click on individual Tweets in the right-hand sidebar to view them directly.

Advanced Search Syntax:

You can also use specific search syntax to narrow down your searches by more advanced criteria:

• “apple iphone”: Searches for Tweets containing the exact phrase “apple iphone”
• apple OR iphone: Searches for Tweets containing either the phrase “apple” or “iphone”
• apple -iphone: Searches for “apple” Tweets that do NOT contain the phrase “iphone”
• apple min_faves:100: Searches for “apple” Tweets with at least 100 likes
• apple url:techcrunch: Searches for “apple” Tweets that have a link where the URL includes the word “techcrunch”
• @apple: Searches for Tweets that directly tag the @apple account

‍

Benefits of Using Radar

Here are a few common use cases where X Radar can fit into your marketing stack:

1. Monitoring Competitors

Keep an eye on what competitors are saying and how they're being perceived. X Radar allows you to track mentions, strategies, and audience engagement levels of other players in your industry.

2. Staying Ahead of Industry Trends

By visualizing trends and tracking conversations, you can stay informed about the latest trends in your space, enabling you to make proactive decisions.

3. Sentiment Analysis

Understand public sentiment around a particular topic or brand. This insight can be invaluable for PR strategies and customer relations.

4. Tracking Breaking News

Monitor real-time conversations about breaking news, allowing you to react promptly and stay relevant in dynamic situations.

Check out the below post from the official X (Twitter) account for other potential Radar use cases:

‍

Enhancing Radar Insights with Assembly

Combining the insights from X Radar with a robust social media management platform like Assembly creates a powerful synergy for growing your presence on social media.

Radar excels at identifying trends and providing valuable insights, while Assembly enables you to leverage this information by drafting, planning, and scheduling new Tweets that capitalize on these trends.

By integrating these tools, your team can:

• Create Data-Driven Content: Craft posts that resonate with current trends and audience interests identified through X Radar.
• Enhance Efficiency: Streamline your social media operations by managing all your platforms from one place.
• Improve Collaboration: With Assembly's Notion-like editor and approvals system, ensure everyone is aligned on the content being published.

‍

Conclusion

X Radar can be a helpful tool that allows users to more closely monitor and engage with content on X. By providing advanced search capabilities and trend visualization, it opens up new possibilities for staying informed and competitive on social media.

To fully leverage the insights from X Radar, pairing it with a comprehensive tool like Assembly is highly beneficial for teams looking to stay ahead of their social media content.