What are Impressions on LinkedIn?

How does LinkedIn define impressions?

Impressions measure the number of times your content is displayed to someone on LinkedIn. No interaction from the user is required to count as an impression - as long as the content is displayed on their feed, it will count towards the total impressions.

Importantly, an individual user can also account for multiple impressions if they view your content multiple times.

Do LinkedIn reposts count as impressions?

Yes, impressions from reposts on LinkedIn are included in your original post’s total impression count.

Where can I see my LinkedIn impressions?

Impressions on a personal LinkedIn Post

In order to see the number of impressions on your LinkedIn post, you can look in the bottom left corner of your post, where you’ll see the total impression count.

Note that LinkedIn does not allow you to see impressions for other user’s posts or pages that you’re not an admin of.

LinkedIn will also show you a breakdown by company size and demographics of your post as well if you click on the impressions.

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Impressions on a company LinkedIn Post

In order to see impressions on a company page’s LinkedIn post, you can look at the bottom left corner of the post, where the organic impressions are listed.

If you want to consistently track a high-level overview of impressions across all posts, and patterns in your post performance, we suggest using a dedicated social media and analytics tool like Assembly.

Conclusion

Understanding how LinkedIn impressions are measured is essential for evaluating the reach and performance of your content on LinkedIn.  Leveraging insights from LinkedIn impression data allows you to refine your content, ensuring it resonates with your audience and grows your following.