A Guide to Scheduled Posts on LinkedIn

If you're taking your LinkedIn strategy seriously, scheduling LinkedIn posts ahead of time is crucial to amplify your reach and engagement.

Scheduling allows you to:

• Plan Ahead: Craft thoughtful and valuable content without the last-minute rush.
• Optimize Posting Times: Ensure your posts go live when your target audience is most active. (Check out our Best Times to Post on LinkedIn article for more insights.)
• Maintain Consistency: Keep your audience engaged with regular content updates as you build your LinkedIn presence.

You can schedule your posts either natively through the LinkedIn app or by using a social media management tool like Assembly. In this blog post, we'll explore how scheduling can enhance your LinkedIn strategy and guide you through the best methods to do so effectively.

How to Schedule Posts Natively on LInkedIn

While LinkedIn offers native scheduling features, it comes with certain limitations. Here's how you can schedule, view, and edit your posts directly using the native LinkedIn scheduler.

Scheduling a Post on LinkedIn

You can schedule posts directly from LinkedIn's native platform by following these steps:

1. Start a New Post: Click the "Start a post" field at the top of your LinkedIn homepage.
2. Draft Your Content: Write your post in the text editor.
3. Access Scheduling Options: Click the clock icon (🕒) labeled "Schedule for later" at the bottom of the post window.
4. Set Date and Time: Choose your desired date and time for the scheduled post to go live.
5. Confirm Scheduling: Click "Next", then "Schedule" to confirm your scheduled LinkedIn post.

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View Scheduled Posts on LinkedIn

Here’s how to view your already scheduled posts within LinkedIn:

1. Open the Post Editor: Click the "Start a post" field.
2. Access Scheduling: Click the clock icon (🕒) — it’s okay if the post is blank - you’re just trying to get to the next page to view your scheduled posts
3. View Scheduled Posts: Click "View all scheduled posts →" at the bottom of the scheduler.
4. Discard Draft if Prompted: If asked to save a draft, you can select "Discard" if it's blank.

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Edit Scheduled Posts on LinkedIn

Editing a post already scheduled to your LinkedIn page takes a few quick steps:

1. Navigate to Scheduled Posts: Follow the steps above to view your scheduled LinkedIn posts.
2. Select the Post to Edit: Click the three horizontal dots (⋯) on the scheduled post you want to modify.
3. Edit Your Post: Choose "Edit post" from the dropdown menu.
4. Save Changes: Make your edits and click "Save" to update the scheduled post.

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A Better Alternative: Assembly

LinkedIn’s native scheduler is handy but has several important limitations, especially for teams and power users. A dedicated social media scheduling tool like Assembly can help manage your LinkedIn content.

Assembly not only supports scheduling for LinkedIn but also integrates with all other major social media and content channels, including Twitter (X), Instagram, Facebook, Threads, YouTube Shorts, TikTok, Slack, Discord, and Webflow.

Here are a few advantages to using Assembly over LinkedIn's Native Scheduler:

• ✅ Schedule Posts on Behalf of Others: Easily post content on behalf of team members, founders, or key employees.
• ✅ Realistic Social Previews:  Assembly shows an accurate post preview that shows how things will actually look once posted on LinkedIn.
• ✅ Collaboration and Approvals: Utilize built-in approvals and collaboration tools to streamline your workflow.
• ✅ Automated Engagements: Schedule auto-comments, likes, and reposts to boost content performance.
• ✅ Flexible Editing: Edit scheduled posts at any time before they go live.
• ✅ Recurring Posts and Bulk Scheduling: Set up recurring posts and schedule content in bulk to save time.
• ✅ One-Click Cross-Posting: Effortlessly share content across multiple social channels with a single click.
• ✅ Best Time to Post: Recommendations on the best time to post based on past data.

Let's take a closer look at how scheduling posts on Assembly works.

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How to Schedule Posts with Assembly

Here's how to schedule LinkedIn posts using Assembly:

1. Connect Your LinkedIn Account: Sign up for a free trial on Assembly and connect your LinkedIn page under "Integrations > LInkedIn"
2. Create a New LinkedIn Post: Click anywhere on the calendar to create a new post; select LInkedIn as your post channel.
3. Draft Your Content and Schedule: Write your post in our Notion-like editor and use the social preview to see how your post will look on LInkedIn. Select your desired date and time for publishing, and click "Schedule Post" to queue your post.

You can edit your post at any point before the scheduled time, and the changes will automatically save as well.

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How to Schedule Recurring Posts

With Assembly, you can set up recurring posts for content you share on a regular cadence - think monthly product updates or a weekly recurring content series.

1. Create Your Post: Draft your LinkedIn post as usual.
2. Batch Duplicate: Click the "Duplicate → Batch Duplicate" button.
3. Set Recurrence: Choose the frequency (daily, weekly, monthly) and the number of occurrences.
4. Click "Duplicat Post" to save

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How to Schedule Posts for Teammates

Assembly lets you schedule posts on behalf of other members of your team or any other accounts that connect to your workspace.

This makes it easy to post content on behalf of founders or key employees on your team.

1. Switch Accounts: In the post editor, click on the account dropdown menu and select the LinkedIn page or profile you want to post from.‍
2. Draft and Schedule: Write the post content and set the publishing date and time.
3. Click "Schedule"
4. Approval Workflow: If required, submit the post for approval using Assembly's built-in approval system. The approver will receive a Slack or Email notification to review and approve the content.

This feature is ideal for teams managing executives' profiles or coordinating content across departments.

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How to Bulk Schedule LinkedIn Posts

Creating a high volume of content on LinkedIn? With Assembly’s CSV upload tool you can upload and schedule hundreds of pre-drafted posts at once.

1. Prepare Your CSV File: Include columns for post text, account username, and scheduled time and ensure the CSV follows Assembly's format guidelines.‍
2. Upload the CSV: Go to "Bulk Scheduling" in Assembly and upload your CSV file.

And that’s it! From there Assembly will automatically upload and schedule all the posts - no further action required from you.

This is one of the only ways to schedule hundreds of LinkedIn posts in just a few clicks, and can easily save hours every week if you’re posting a high volume of content.

Check out our article on CSV uploads to learn more.

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Conclusion

Enhancing your LinkedIn strategy is easier when you leverage the power of scheduling. Whether you opt for LinkedIn's native scheduler for simplicity or choose Assembly for advanced features and team collaboration, planning your content ahead of time is key to maximizing engagement and building a strong presence on the platform.

Additional Tips

Here are some additional best practices to keep in mind when scheduling posts on LInkedIn:

• Include Visuals: Posts with images, videos, or PDFs tend to perform better on LinkedIn.
• Engage with Your Post: Have teammates like and comment on your post to boost performance. You can use Assembly's auto-engagement features to do this.
• Analyze Performance: Use analytics to understand what content resonates and adjust your strategy accordingly. Assembly provides robust analytics features for both company and personal LinkedIn pages.